Hourly Report

1．Function Overview

① Supports checking the required indicators and viewing the visual charts.

② Charts can be exported.

 

2．Data Update Time

HadesAdx SDK statistics: updated every 5 minutes.

 

3．Data Description

3.1 Data Filters

Filter	Explanation
Date	The time period when the data was generated. Note: A maximum of 7 days can be selected at a time.
App	Apps created on HadesAdx. >>More
Placement	Placements created on HadesAdx. >>More
Format	The formats corresponding to the placements created on HadesAdx: Interstitial, Splash, Banner.
Area	User's country or region
Device Type	unknown, mobile phone, tablet without card, tablet with card, set-top box, watch, car machine.
Platform	Android/iOS

 

3.2 Data Indicators

Data indicators that hourly report supports.

Indicator	Explanation
Date	The time period when data was generated.
Hour	The hours of the day.
Estimate Revenue	The estimated revenue based on the number of displays counted by HadesAdx SDK and the ECPM price.This is an estimate and may be checked and adjusted for accuracy based on violations, traffic, qualifications, etc. when your earnings are confirmed at the end of each month.
Estimate eCPM	Estimate eCPM = Estimate Revenue / HadesAdx Impressions ) * 1000
Request	The number of requests received by HadesAdx. A request is counted as 1 even if it asked for more than one ad creatives.
Responses	The number of ad responses returned by HadesAdx. A response is counted as 1 even if HadesAdx returned more than one ad creatives.
Fill Rate	Fill Rate = (Responses/Requests)*100%
Impression	The number of ad impressions counted by HadesAdx .
Click	The number of times an ad is clicked, calculated by HadesAdx.
CTR	Click-Through Rate (%) = (Clicks/Impressions)*100

 

4．FAQ

(1) What's the application scenario of the hourly report?

① Observe the data changes after adjustment of policies / settings.

② Observe the data performance in different time periods.

③ Predict the earnings performance of the day in real time to support the adjustment of user acquisition.

 

(2) How's the data of the hourly report counted?

① Revenue-related data indicators, such as Estimated Revenue and Estimated eCPM, depend on the eCPM ranking price estimates filled in by the developer. Therefore, the closer the filled price is to the actual eCPM, the more accurate the estimated data.

② Except for the revenue-related data indicators, all data are HadesAdx SDK buried point statistics.